What is Digital Marketing ?
Digital Marketing is a new generation method of promoting your business using Digital or online Mediums through various channels like Internet, social media, search engine, emails, mobile phones, display advertising, etc. It is an effective way to communicate and connect with the end user on any online platform instead of using offline brick and mortar stores .
Why Digital Marketing ?
With the evolution of new age technologies, new methods of marketing like digital marketing have taken over traditional methods of marketing. Digital marketing is in high demand and has become a necessity for any business and plays a very important role in generating leads, increasing revenues, increasing visibility and reputation of any business. It is estimated that by 2020, 75% of all business will happen due to digital marketing and produce more than 30 lakh jobs. Today, Digital marketing has become a necessity for Students, Entrepreneurs, Corporates and Professionals for increasing their presence and generate visibility online to either promote themselves or their service or product across various platforms.
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